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Marketing Specialist Social Media more...
Location:New York, NY
Company:CDI Corporation
First posted:May 13, 2017

Marketing Specialist Social Media New York, New York, United States

The area: Marketing

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can--breaking the rules, redefining the medium, making the user the hero, and ultimately, letting the technology speak for itself.

The Team

The Think with Google team is a group of data analysts, designers, writers, digital marketers, and strategists working within Google Marketing tasked with shaping and delivering-seamlessly and in real-time-the consumer, industry, and marketing insights that our customers need to win on the web. Our ambition, simply defined: put Google data and insights into the heart and start of all marketing.

The Role Google is at the forefront of a revolution in marketing-a shift from traditional ads to personalized, relevant and engaging formats. Through our Think with Google social channels, emails, site and other channels, we share real-time insights, research, data, and perspectives on the evolving landscape for marketers today. With a focus on whats top of mind for executives at large advertisers and agencies, we aim to help our customers understand how they can make the web work for their businesses.

At the heart of our value proposition to large advertisers and agencies is industry-leading content and insights from Googles unique point of view. Youll be responsible for developing, implementing, analyzing, and iterating our organic social media activities. Partnering with our social editor/copywriter and social designer, you will prepare, publish, and analyze all posts on Think with Googles social channels, with a focus on using innovative tactics, deep user knowledge and data-driven insights to improve performance.

Top 3 Daily Responsibilities:

  • Partner with social editor/copywriter and social designer to prepare and publish all posts across Think with Googles social channels, including managing the publishing calendar and building links
  • Compile data across several social media platforms and create weekly/monthly reports
  • Develop data-driven analysis for insights, optimizations, and future strategy development of organic posts

Additional Responsibilities:

  • Propose and implement new data taxonomies to gain actionable insights into organic post performance
  • Harness social listening and other tools (including Google Analytics, Sprinklr and Crimson Hexagon) to gain insights into post performance, audience interests, and competitive analysis to identify opportunities and tactics for growth
  • Propose and execute innovative tactics and data-driven tests to increase social performance
  • Review past post performance and propose opportunities for re-promotion and post repurposing
  • Propose and implement a system to migrate data from existing data library to new data library

Requirements: BA Degree (In lieu of degree, 4 years of relevant work experience) 2+ years experience as a social media manager at a creative, digital agency or digital publisher In-depth experience creating, publishing and analyzing organic posts on LinkedIn, Twitter, Facebook, G+, Instagram Strong attention to detail, and demonstrated ability to execute according to plan and deliver measurable results Experience and skills in collecting, planning, analyzing, and interpreting a diversity of data structures (including: Google Analytics, Sprinklr and Crimson Hexagon) Deep knowledge of and fascination with emerging trends, tools, and tactics in social media Excellent collaboration skills and a team mindset Strong written and communication skills Proven strong organizational, analytical, and independent problem-solving skills, as well as outstanding written and oral communication skills

Nice to Have: Proven project management skills and ability to manage multiple projects across cross-functional teams in a dynamic environment Experience with basic statistical programming packages (e.g. R, matlab) a plus Fluency in Excel or Google Sheets

Type: Contract

Reference ID: 369036

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